"Lost in Translation: The Challenges of Branding Around the Globe"
7:30 a.m. - 10:30 a.m. March 21, 2014
Join the School of Business as we welcome Anthony Di Benedetto, Ph.D., professor of marketing and supply chain management and Senior Washburn Research Fellow at Temple University. Di Benedetto will give a presentation discussing the challenges of branding around the world.
The event is free and open to the public but space is limited, to register or learn more visit business.vcu.edu
This presentation is part of The Charles G. Thalhimer Family Executive-in-Residence program.
When: Light breakfast and coffee, 7:30 a.m.; presentation, 8 a.m.
Where: VCU Brandcenter, 103 S. Jefferson St.
Location
VCU Brandcenter, 103 S. Jefferson St. Richmond, Va.
Contact
Leila Ugincius
lugincius@vcu.edu
804-828-2725