The Staff

Alumni Relations


Joshua Hiscock

Joshua Hiscock

Associate Vice President for Alumni Relations

Phone: (804) 828-8192

Email: jhiscock@vcu.edu

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Amy Gray Beck

Executive Director of Alumni Outreach and Engagement

Phone: (804) 828-8191

Email: acbeck@vcu.edu

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A member of the VCU team since 2012, Beck has a B.A. from Virginia Tech, an M.Ed. from Clemson University and currently is in the Educational Leadership Ph.D. program at VCU with a research interest in women and philanthropy.

Her primary focus is on alumni engagement strategy and she works closely with the affiliated academic alumni chapters. Previous responsibilities include young alumni and student engagement. She has experience in student affairs, strategic enrollment management, and advancement.

Trammell Beckmann (B.A.’09/H&S; M.P.A.’12/GPA; Cert.’12/GPA)

Trammell Beckmann (B.A.’09/H&S; M.P.A.’12/GPA; Cert.’12/GPA)

Manager of Alumni Board Relations

Phone: (804) 828-4240

Email: etbeckmann@vcu.edu

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Booth Greene

Booth Greene

Director of Business Development and Marketing

Email: wbgreene@vcu.edu

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Allison Toney

Allison K. Toney

Associate Director of Outreach and Engagement

Phone: (804) 827-0311

Email: aktoney@vcu.edu

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Larry Powell April 2016

Larry Powell (B.S.'85/H&S)

Assistant Director of Alumni Outreach and Engagement

Phone: (804) 828-8194

Email: wlpowell@vcu.edu

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Powell joined VCU Alumni in 1996. He manages VCU Alumni's shared interest groups and select regional chapters, coordinates athletics-related alumni engagement, coordinates the African-American Alumni Council’s scholarship and mentoring programs and serves as VCU Alumni’s primary point of contact for diversity-related activities. He holds a bachelor's degree in mass communications/public relations from VCU.

Veda Bellamy 3/16

Veda Bellamy

Administrative and Program Assistant

Phone: (804) 828-7023

Email: vmbellam@vcu.edu

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Lauren Leavy 2017

Lauren Sformo Leavy

Senior Coordinator of Alumni Engagement Events

Phone: (804) 628-2249

Email: leleavy@vcu.edu

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Lauren joined VCU Alumni as a project coordinator for outreach and engagement in February 2017 and became senior coordinator of alumni engagement events in August 2017. In her current role, she coordinates signature events for VCU Alumni, including the MCV Campus Reunion and recognition programs.

Before coming to Richmond, Lauren worked in the event planning field for five years in Rochester, New York. She received her B.A. in Communications Studies and Digital Media Arts from Canisius College in Buffalo, New York, and is currently pursuing her Corporate Event Planning Certificate through the VCU Office of Continuing and Professional Education.

Regina Phinizey 2

Regina Phinizey (B.S.'82/B)

Fiscal Administrator

Phone: (804) 828-7022

Email: rhphinizey@vcu.edu

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Adam Smith

Adam Smith (B.S.’08/H&S)

Manager of Budget and Finance

Phone: (804) 628-2720

Email: smithca3@vcu.edu

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Joy Heaton 2017

Joy Heaton

Staff Accountant


Email: heatonjl@vcu.edu

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Joy Heaton is a CPA who earned a bachelor's degree (double major) in accounting and mathematics. She worked in the banking, insurance, and software development industries for many years before returning to graduate school to earn a master's and doctorate in theology. In 2009 she was diagnosed as being in the final stage of blood cancer and was successfully treated at VCU's Massey Cancer Center, where she recovered fully. In 2012 she and her husband founded a small, nonprofit corporation, Just Compassion, which provides free medical and dental care via mobile units to underserved children in pockets of poverty throughout Virginia and West Virginia. While her husband manages the nonprofit during the week, she does public speaking/fundraising on the weekends. Heaton joined DAR staff in 2017 as a grateful patient/staff accountant. She loves giving back to the university that literally saved her life!

Stefani Bonner (B.S.'15/H&S)

Program Coordinator of Alumni Outreach and Engagement

Phone: (804) 828-7017

Email: bonnersj@vcu.edu

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Caroline Phillips

Outreach and Engagement Assistant


Email: phillipsce@vcu.edu

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Lauren Trinka

Lauren Trinka

Program Coordinator with Outreach and Engagement

Phone: (804) 828-1124

Email: lmtrinka@vcu.edu

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Prior to joining the VCU Alumni team, Lauren worked in fundraising for seven years, starting at Human Rights First in New York City and most recently at Teach For America - Dallas-Forth Worth.  Lauren received her B.A. in Global Justice Studies and Spanish and a Graduate Certificate in Non-Profit Management from James Madison University.