The Staff

Alumni Relations

Organizational chart

Judy Frederick May 2016

Judy Frederick

Senior Director of Administration and Finance and Associate Executive Director, MCV Alumni Association of VCU

Phone: (804) 628-0394


Email: jjfrederick@vcu.edu

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Joining VCU in 2011 and Development and Alumni Relations in 2013, Frederick has a B.B.A. in business management from Texas Christian University. She has 25 years experience with both nonprofit and for-profit organizations, including Ogilvey and Mather Advertising, M.G. Thalhimer and Santa Fe Community College. She has broad financial management experience, including budget and resource planning, business affairs, purchasing and contracting, printing and mailing, human resources, affirmative action and equal opportunity, internal audit and enterprise risk services. Frederick's focus is on financial and operational management of VCU Alumni and MCVAA of VCU.

Diane Stout-Brown April 2016

Diane Stout-Brown (B.S.W.'80/SW)

Senior Director of VCU Alumni

Phone: (804) 828-7020


Email: dstout@vcu.edu

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Stout-Brown, who holds a B.S. in Social Work from Virginia Commonwealth University, has been with University Alumni Relations for almost 25 years.

Responsibilities have included: student programs, alumni engagement, membership and marketing, volunteer development and coordination, and special events development and implementation.

Stout-Brown began her career at VCU as an assistant director for student/alumni engagement. She was promoted to associate director, served as interim director of Alumni Relations and was named executive director of the VCU Alumni Association. Stout-Brown assumes the role of senior director of VCU Alumni Relations with the reorganization of the department.

Before her VCU career, she worked with nonprofit organizations including the Cystic Fibrosis Foundation and American Cancer Society with responsibilities in fundraising, special events and program services.

Amy Gray Nov 2014

Amy Gray

Interim Senior Director, Outreach and Engagement

Phone: (804) 828-8191


Email: acgray@vcu.edu

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A member of the VCU team since 2012, Gray has a B.A. from Virginia Tech, an M.Ed. from Clemson University and currently is in the Educational Leadership Ph.D. program at VCU.

She works primarily with STAT (Students Today, Alumni Tomorrow), VCU alumni-in-residence and VCU graduates of the last decade. Gray's focus is on group development, student engagement and experiential leadership. She has experience in student affairs, admissions and advancement.

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Allison K. Toney

Associate Director for Outreach and Engagement



Email: aktoney@vcu.edu

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Tamara Jones March 2016

Tamara Martin (B.A.'04/A)

Director of Membership and Business Development

Phone: (804) 828-5658


Email: tnmartin@vcu.edu

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Tamara N. Martin (B.A.'04/A) joined VCU Alumni in June 2014 as director of membership and business development. Martin has more than 10 years of experience in national and international resource development, public relations, community engagement, brand strategy and multimillion-dollar fundraising campaigns. She has implemented and executed multifaceted plans for increased revenue by focusing on constituent recruitment, retention and growth, resulting in more than $15 million in collective annual giving over the past 10 years.

Being a goal-oriented strategist, Martin has managed affinity programs, campaigns and individual giving efforts with an emphasis on continual program improvement. Earlier in her career, she served as the program director for a development program, where she reorganized organizational processes and implemented a new creative direction. This resulted in company expansion and the opening of five new program locations across the U.S. Martin has successfully launched a variety of marketing appeals and is seasoned in direct mail acquisition. More recently, she served as annual giving manager for an international community impact organization where she managed the workplace giving program for 250+ companies. She has led nonprofit development training sessions for hundreds of development professionals. Jones has worked one-on-one with a plethora of celebrities, actresses, dignitaries and ambassadors in the U.S., Canada and Cairo, Egypt.

Martin graduated from Virginia Commonwealth University with a Bachelor of Arts in Fashion Merchandising in 2004.

Larry Powell April 2016

Larry Powell (B.S.'85/H&S)

Assistant Director of Alumni Outreach and Engagement

Phone: (804) 828-8194


Email: wlpowell@vcu.edu

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Larry Powell has served as an assistant director in the VCU Alumni Relations office since 1996. He assists in facilitating VCU Alumni’s outreach and engagement initiatives through the development of geographic chapters and shared interest groups, coordinates reunion weekend programs and works closely with the African-American Alumni Council, Latino Alumni Council and Riding Rams shared-interest groups. Powell also served on the VCU Staff Senate for three years and chaired the communications committee. Before joining the staff at VCU, Powell worked for the Council of Advancement and Support of Education (CASE) as the secretary to the board of trustees. At CASE, he provided support to the committee on opportunity and equity, coordinated the CASE forum for minority institutional advancement officers and the Virginia Carter Smith Newcomers Scholarship program. Powell graduated with a B.S. in humanities and sciences from VCU in 1985.

Veda Bellamy

Veda Bellamy

Administrative and Program Assistant

Phone: (804) 828-7023


Email: vmbellam@vcu.edu

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Lisa Coble

Lisa Coble

Administrative and Program Specialist

Phone: (804) 828-1672


Email: lcoble@vcu.edu

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Regina Dec. 2014

Regina Phinizey (B.S.'82/B)

Fiscal Adminstrator

Phone: (804) 828-7022


Email: rhphinizey@vcu.edu

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Julia Ratlif

Julia Ratliff (B.S.’12/H&S)

Senior Project Coordinator

Phone: (804) 828-4240


Email: jbratliff@vcu.edu

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Julia Ratliff (B.S.’12/H&S) joined VCU Alumni Relations in February 2015 as the administrative assistant to the associate vice president. She has worked in various VCU positions throughout her career, including administrative coordinator for the School of Medicine admissions office, development assistant for the School of Nursing development office and most recently as the assistant director of donor and board relations for the MCV Foundation.

Adam Smith

Staff Accountant

Phone: (804) 628-2720


Email: smithca3@vcu.edu

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